Why A Video Production Agency Drives Business Growth | ROI, Trust & Conversions

Professional video has become one of the most effective tools for increasing brand awareness, building trust, and driving revenue. Businesses across industries now rely on a video production agency to create content that performs across websites, social platforms, advertising campaigns, and sales funnels.

According to multiple industry studies, video consistently outperforms other content formats in engagement, conversion rates, and return on investment.

BTS of Zane Productions' team

Video Marketing Adoption Is Now the Business Standard

Video is no longer experimental — it is a core business practice.

• Nearly 90% of businesses use video as a marketing tool, according to Wyzowl

• 95% of marketers say video is an important part of their overall strategy, according to SundaySky

• Video is widely used for brand storytelling, product education, recruiting, and internal communications

Why this matters:Companies that work with a professional video production company are better positioned to meet modern customer expectations for clarity, quality, and credibility.

Video Delivers Strong Return on Investment (ROI)

Video consistently ranks as one of the highest-performing marketing investments.

• 93% of marketers report positive ROI from video, according to Wyzowl

• 84% say video directly increases sales, according to SundaySky

• 96% report increased brand awareness from video, according to Amra & Elma

A strategic video production agency focuses on measurable outcomes — not just visuals — ensuring video assets support revenue and growth goals.

Video Improves Conversion Rates Across the Funnel

Video helps move users from awareness to action.

• Landing pages with video can increase conversions by up to 80%+, according to Unbounce

• Emails that include video experience higher click-through rates, according to Campaign Monitor

• Product and service videos reduce friction in buying decisions, according to Wistia

Businesses that invest in professional video production services consistently see improved lead quality and higher close rates.

Video Builds Trust and Buyer Confidence Faster

Trust is a key factor in both B2B and B2C purchasing decisions.

• 88% of marketers say video improves customer understanding, according to Wyzowl

• Nearly 90% of consumers say video increases confidence in a brand, according to Wyzowl

• Story-driven video content strengthens emotional connection, according to Forbes

This is where an experienced video marketing company makes a difference — combining strategy, storytelling, and production quality.

Video Aligns With How Audiences Consume Content

Audiences increasingly prefer video over text or images.

• Short-form video is the most consumed and shared content format, according to HubSpot

• Mobile video usage continues to rise year over year, according to DataReportal

• Video is expected to account for over 80% of global internet traffic, according to Cisco

A video production agency in Los Angeles or video production agency in New York City understands how to tailor content for mobile-first, social-first platforms.

Video Drives Brand Awareness at Scale

Video helps brands stand out in crowded markets.

• 96% of marketers say video increases brand awareness, according to Wyzowl

• Video content is more memorable than text-based content, according to Insivia

• Consistent video branding improves recall and recognition, according to Nielsen

Professional video production services ensure visual consistency across campaigns, platforms, and regions.

Why Businesses Partner With a Video Production Agency

While DIY tools exist, results depend on experience, strategy, and execution.

A professional video production agency provides:

• Strategic planning aligned with business objectives

• High-quality production that reflects brand credibility

• Storytelling designed for conversion and clarity

• Scalable content for websites, ads, social media, and campaigns

Whether working with a video production agency in Los Angeles, a video production agency in New York City, or a national video production company, expertise directly impacts performance.

Video Is a Long-Term Business Growth Asset

Video continues to generate value long after publication.

• Video improves SEO metrics like dwell time and engagement, according to Backlinko

• Video assets can be repurposed across platforms for sustained ROI

• Businesses that use video consistently outperform competitors who do not, according to HubSpot

Conclusion: Video Production Is a Strategic Growth Investment

Video is no longer just a marketing tactic — it is a strategic growth engine.

According to research from Wyzowl, HubSpot, SundaySky, Unbounce, and Cisco, businesses that invest in professional video consistently outperform those that rely on static content alone.

Partnering with the right video production agency enables businesses to:

• Increase visibility

• Build trust

• Improve conversions

• Drive measurable revenue growth

Professional video remains one of the most effective investments a business can make. Whether you’re seeking a video production agency in Los Angeles, a video production agency in New York City, or full-service video production services, let's start the conversation today to discuss how we can help you.