HEALTHCARE COMMERCIAL VIDEO PRODUCTION FOR NOVO NORDISK

International Healthcare Commercial Video Production for Novo Nordisk Case Study

This healthcare commercial video production case study highlights how Kubbco partnered with ZANE Productions to execute a fast-moving international campaign for Novo Nordisk in the United States.

Kubbco, a Denmark-based creative and social-first agency, was leading the campaign for Novo Nordisk and needed a reliable U.S. video production company that could move quickly, manage complex casting requirements, build a full production team, and deliver a large volume of video and photography assets across multiple market-specific versions.

The campaign concept was built around creating the same core commercial idea with different talent representing different international target markets. Instead of producing entirely separate campaigns in each country, Kubbco and Novo Nordisk were able to bring the production to the U.S., shoot multiple versions efficiently, and create customized assets for markets including Germany, the United Kingdom, Australia, Spain, Mexico, and the UAE.

As a full-service commercial video production company, ZANE Productions helped Kubbco make the production logistically possible, creatively consistent, and budget-conscious.

The Client: Kubbco & Novo Nordisk

Kubbco is a creative agency based in Denmark that helps brands grow through social-first strategy, content creation, influencer marketing, paid media, and full-service campaign execution. For this campaign, Kubbco was working with Novo Nordisk and needed a U.S. production partner that could translate the creative concept into a fully managed production.

Novo Nordisk is a global healthcare company headquartered in Denmark, known for its work in diabetes, obesity care, and serious chronic disease. The campaign required a thoughtful, polished, and human-centered production approach that could support healthcare messaging while still feeling optimistic, lifestyle-driven, and emotionally accessible.

For ZANE Productions, the role was clear: serve as the U.S. commercial video production partner capable of handling casting, locations, production logistics, video, photography, scheduling, weather management, and fast delivery.

The Challenge

Kubbco first reached out to ZANE Productions in late December with a last-minute production need for Novo Nordisk. The shoot needed to happen in early January, with the inquiry arriving around the holidays and production originally scheduled for the first week of the new year.

This created several immediate challenges:

• Finding a video production company willing and able to take on a last-minute healthcare commercial production during the holiday season.

• Building a professional production team quickly while many crew members were unavailable.

• Casting plus-size talent who fit the campaign’s specific character needs, BMI requirements, ethnicity, and market representation.

• Finding talent who felt comfortable appearing in a campaign connected to weight loss management.

• Monitoring weather closely to make sure the campaign could be filmed with blue skies, which was an important creative requirement for Novo Nordisk.

• Capturing both video and photography assets at the same time.

• Filming the same commercial concept multiple times with different actors representing different global markets.

• Staying within budget while still delivering a polished international healthcare campaign.

The first production featured four actors representing four different markets. The concept, location, visual language, and commercial structure stayed the same, while the talent changed for each version. This allowed Novo Nordisk and Kubbco to build a market-specific international campaign without having to produce a completely separate campaign in each region.

The Solution

ZANE Productions quickly mobilized as Kubbco’s U.S. healthcare video production partner, helping organize the production from the ground up despite the compressed timeline.

Fast Production Setup During the Holidays

Within a short window, ZANE Productions helped coordinate the crew, production logistics, casting, location needs, scheduling, and shoot structure. Because the project came in around the holidays, speed and reliability were essential.

The production required a team that could move quickly without sacrificing professionalism, especially because the campaign was for a global healthcare brand with specific creative, casting, and brand requirements.

Market-Specific Casting for a Global Campaign

A major part of the production was finding the right cast. Each actor needed to feel authentic to the target market they were representing, while also fitting the campaign’s healthcare and lifestyle positioning.

Casting was especially nuanced because the campaign focused on weight loss management, which meant finding plus-size models and actors who were comfortable participating in the campaign and aligned with the creative direction.

ZANE Productions helped manage that challenge by supporting a casting process that balanced appearance, authenticity, comfort level, market representation, and production timing.

Weather Monitoring for the Right Creative Look

Novo Nordisk’s creative direction called for blue skies and a bright, hopeful visual tone. The campaign needed to feel optimistic, positive, and emotionally uplifting.

Because the first production took place in January, weather became a real production factor. When rain created complications, ZANE Productions remained flexible, monitored conditions, and helped adjust the schedule to select a better shoot day with the right look.

That flexibility helped protect the campaign’s creative direction while keeping the production moving forward.

Simultaneous Video and Photography Production

The campaign required both video and photography assets. To maximize the budget and make the shoot day more efficient, ZANE Productions structured the production with separate video and photography teams working simultaneously.

During the first production, talent was divided between the two teams. While one group filmed video, another group captured photography. Then the teams rotated. This allowed the production to capture all required assets without wasting time or extending the schedule unnecessarily.

This production model became an important part of how ZANE Productions helped Kubbco and Novo Nordisk get more value out of each shoot day.

By centralizing production in the U.S. and filming multiple market-specific versions from the same creative framework, the campaign was able to reduce logistical complexity while increasing the volume of usable assets.

The Return: Kubbco & Novo Nordisk Came Back for More

After the first successful production, both Kubbco and Novo Nordisk returned to work with ZANE Productions again.

As of May 2026, ZANE Productions has supported four campaigns with Kubbco and Novo Nordisk. The continued relationship reflects the trust built through fast execution, strong communication, reliable production management, and the ability to deliver complex healthcare video production services at a high level.

The campaign featured on this page focuses on the April 2026 production, which expanded the model significantly.

Instead of four talent, this production involved 12 talent across multiple shoot days, with each actor representing a different target market. The production included multiple scenes, multiple setups, video and photography deliverables, and a schedule designed to maximize budget without compromising creative consistency.

The April 2026 Campaign: Life Made Lighter

For the April 2026 campaign, Kubbco and Novo Nordisk needed to produce a larger collection of market-specific assets with 12 different talent.

The production included four main scenes:

• Bedroom scene

• Doctor scene

• Outdoor scene

• Home office scene

To make the production efficient, ZANE Productions helped identify a house location that could support multiple environments in one place. The location needed to work as a bedroom, a staged doctor’s office, a home office, and an outdoor lifestyle setting.

This allowed the team to create multiple distinct scenes without requiring multiple location moves, helping reduce time, cost, and logistical complexity.

The Production Strategy

The April campaign was organized as a three-day shoot, with four talent filmed each day. After working through the earlier productions, ZANE Productions identified four talent per day as the ideal balance for this type of campaign.

That structure allowed the team to:

• Capture video and photography assets for each talent.

• Maintain creative consistency across every market version.

• Give each actor enough time on set.

• Rotate talent between scenes efficiently.

• Avoid overloading the production day.

• Keep the campaign budget under control.

• Deliver a large volume of assets without compromising quality.

Each day was built around a rotating workflow. Two talent would begin with photography while two talent began with video. Then the teams would switch. This same system continued across the bedroom, outdoor, doctor, and home office scenes.

By splitting the talent between the video and photography teams, ZANE Productions was able to keep both units active throughout the day and maximize every hour on set.

The Challenge of Scaling From 4 Talent to 12 Talent

The first campaign proved the model could work with four talent. The April campaign required scaling that approach to 12 talent without losing consistency.

That meant solving several production challenges:

• How to keep each version visually consistent.

• How to move talent efficiently between video and photo setups.

• How to prevent schedule delays across multiple scenes.

• How to capture all required assets for each actor.

• How to stage multiple environments inside one location.

• How to maintain a polished healthcare brand look across every market version.

• How to deliver everything within the required timeline.

ZANE Productions approached the production as both a creative and operational challenge. The goal was not only to make the footage look strong, but also to build a production system that allowed Kubbco and Novo Nordisk to get the most value from the budget.

The Results

The final production delivered a complete set of video and photography assets for an international Novo Nordisk campaign, with multiple market-specific versions built from the same core creative concept.

ZANE Productions helped Kubbco and Novo Nordisk:

• Bring an international healthcare campaign production to the United States.

• Produce multiple market-specific versions of the same commercial concept.

• Cast talent representing different target markets.

• Capture both video and photography assets simultaneously.

• Build an efficient multi-day production schedule.

• Maximize budget by using one location for several scenes.

• Deliver a high volume of assets within two weeks after production.

• Maintain creative consistency across 12 talent and multiple campaign versions.

• Continue a trusted production relationship across four campaigns as of May 2026.

For creative agencies, healthcare brands, and global marketing teams, this project shows how the right commercial video production company can help turn a complex international campaign into a streamlined, repeatable, and cost-effective production model.

A U.S. Video Production Partner for Creative Agencies

This campaign is a strong example of how ZANE Productions supports creative agencies that need a reliable video production partner in the United States.

For Kubbco, the challenge was not just finding a crew. They needed a production company that could understand the creative, move quickly, solve logistical problems, manage talent, coordinate photo and video teams, protect the budget, and deliver assets for a global healthcare client.

As a video production partner for creative agencies, Zane Productions served as an extension of the agency’s team, helping bring the campaign to life while giving Kubbco the confidence that production in the U.S. would be handled professionally from start to finish.

For agencies outside the United States, this type of partnership is especially valuable. Instead of building a local production operation from scratch, agencies can work with a U.S. commercial video production company that already has the team, vendor network, production experience, and on-set systems needed to execute quickly.

Healthcare Commercial Video Production With Strategy and Sensitivity

Healthcare commercial video production requires more than beautiful visuals. It requires sensitivity, casting awareness, brand consistency, clear communication, and an understanding of how to create content that feels human and trustworthy.

For this Novo Nordisk campaign, ZANE Productions helped support a visual approach that felt optimistic, polished, and market-specific. The production had to balance lifestyle storytelling with healthcare brand standards, while also making sure the talent felt authentic to each intended market.

This is where ZANE Productions brings value as more than just a production vendor. We help agencies and brands think through how production decisions affect the final campaign, from casting and scheduling to location strategy, asset volume, and delivery timelines.

About ZANE Productions

ZANE Productions is a full-service video production company serving brands, agencies, networks, studios, labels, healthcare companies, and marketing teams across Los Angeles, New York City, Chicago, and beyond.

Since 2015, ZANE Productions has produced and delivered visuals for brands, companies, networks, studios, and labels including Amazon, Samsung, Adidas, Marvel Studios, Warner Bros., NBCUniversal, Volkswagen, Hyundai, UFC, Procter & Gamble, Kraft Heinz, Cisco, Capitol Records, Virgin Records, USC, Wegovy, Ro, Spinnin’ Records, AltaMed, Markwins Beauty, and many more.

Our work spans commercial video production, healthcare video production, corporate video production, brand video production, social media video production, live stream video production, vertical video production, film, television, digital content, and photography.

With 500+ videos produced, 100M+ USD in client-attributed revenue generated, 100+ five-star Google reviews, and 1B+ cumulative views across web and social media platforms, ZANE Productions is built to support brands and creative agencies that need more than a basic production vendor.

We operate as a strategic creative partner, helping clients move from concept to production to final delivery with clarity, speed, and high-level execution. Whether a creative agency needs a U.S. production partner for an international campaign or a healthcare brand needs a commercial video production company to manage a full campaign, ZANE Productions brings the strategy, team, and production experience to make it happen.

GET IN TOUCH!

Need a U.S. production partner for an international campaign? ZANE Productions helps creative agencies, healthcare brands, and global marketing teams produce commercial video campaigns with strategy, speed, and full-service execution. Contact us to discuss your next production.