VIDEO GAME VIDEO PRODUCTION
Fortnite Video Game Video Production: Social Media Campaign Breakdown
Learn how we delivered a multi-city video game video production for Fortnite with rapid turnaround, dual-location filming, and high-performance social content.
Watch the video promo here: https://www.instagram.com/reel/DWMMcq1Eb2X/?igsh=MXhjcTlsZ2xhZXg1aQ==
Fortnite Social Media Campaign Featuring Alysa Liu and Fernando Mendoza
This video game video production case study highlights how Epic Games partnered with Cherry Pick Talent, who hired Zane Productions to execute a high-impact social media campaign for Fortnite, one of the most popular online video games in the world, owned by Epic Games and generating over $4 billion in annual revenue. This fast-paced production required coordinating multiple teams, locations, and stakeholders to create a social-first promotional video under extreme time constraints.
As a full-service video production company, we were brought in to execute both video and photography for a campaign featuring high-profile talent across two locations simultaneously.
The Client: Fortnite & Cherry Pick Talent
Cherry Pick Talent is a talent agency that connects brands with social media influencers and celebrities for high-impact marketing campaigns. For this project, they were working with Fortnite to produce a social media campaign featuring:
Alysa Liu – a world-renowned figure skater who rose to global prominence after winning major international competitions and going viral during the 2026 Olympic season, quickly becoming one of the most recognizable athletes in her sport.
Fernando Mendoza – a rising football player known for his strong on-field performance and growing social media presence, making him a valuable personality for brand campaigns.
The Challenge
Cherry Pick Talent needed a video production company that could handle a highly complex and time-sensitive production.
Key challenges included:
72-hour turnaround to plan and execute the entire production - shoot was confirmed March 16, 2026, and scheduled for March 19.
Coordinating simultaneous video production across Los Angeles and the Bay Area:
Irvine (Orange County)
Oakland (Bay Area)
Coordinating multiple stakeholders:
Fortnite (Epic Games)
Cherry Pick Talent
Talent and their teams
Only 2 hours with talent to capture all required content
Delivering both video and photography assets
48-hour post-production turnaround with multiple approval stages - March 21, 2026 final delivery
The Solution
Zane Productions quickly mobilized a dual-location production strategy, demonstrating the agility of a top-tier video production company.
Rapid Production Setup
Within less than 72 hours:
We assembled two full production teams
Deployed one team locally in Orange County
Activated our trusted Bay Area production team in Oakland
Coordinated all logistics, crew, and equipment simultaneously
Real-Time Remote Direction
To ensure creative consistency:
Director Zane oversaw both productions remotely
Live camera feeds were streamed to stakeholders
Clients could view, comment, and approve in real time
Efficient On-Set Execution
With only 2 hours per talent:
Crews arrived early for full technical setup
Lighting, camera, and blocking were pre-tested
Talent was able to step in and immediately begin filming
This ensured maximum efficiency and zero wasted time.
Post-Production & Delivery
The campaign required an aggressive turnaround:
First video draft delivered within 24 hours
Final assets delivered within 48 hours
Two dedicated editors worked continuously to meet deadlines
Approval Process
The project went through multiple stages:
Cherry Pick Talent approvals
Fortnite / Epic Games approvals
Final talent approvals
Despite the complexity, all revisions were completed on schedule, delivering a polished final product.
The Results
This campaign demonstrates how strategic video game video production combined with fast execution, can deliver high-impact results for global brands.
Within 24 hours of the launch:
5M+ views across all social media platforms - 2 million views on Instagram alone within an hour of the video launching
250K+ comments, likes, & shares
Significant media coverage and online engagement
The final deliverables enabled Cherry Pick Talent to successfully execute a high-visibility campaign for Fortnite, demonstrating the power of strategic vertical video production for social platforms.
About Zane Productions
Zane Productions is a full-service video production company specializing in commercial video production, corporate video production, and high-impact video game video production for brands, agencies, and marketing teams. From large-scale campaigns to fast-turnaround shoots, we bring together strategy, creative, and execution to deliver results-driven content across industries.
Our work spans Social Media Video Production for Gaming, Video Game Commercial Production, and integrated campaigns built for today’s digital landscape. We focus on delivering high-performance social media video content for brands, combining production expertise with a vertical video strategy for social platforms to ensure every asset is optimized for engagement, reach, and performance.
Whether producing multi-city campaigns, branded content, or social-first activations, our team is built to move fast, adapt to complex productions, and execute at a high level without compromising quality.
Explore more of our work and services as a video production company and discover how we can support your next project.