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Updated: Jan 21

Video production has become an essential part of modern marketing strategies, and businesses of all sizes are investing in professional video production services to promote their products and specialties. However, choosing the right video production services company can be challenging and mistakes can end up being costly. Here, some common mistakes to avoid when choosing a professional video production service will be explored.

Mistake: You Didn't Consider Additional Costs

One of the most common mistakes businesses make when choosing a video production service is failing to take into account the additional costs that may arise during the production process.

professional video production services company

For example:

●      Some production companies charge extra for equipment rentals, location scouting, and postproduction services.

●      Others may charge additional fees for revisions or editing beyond a certain number of hours.

So it's crucial to understand the pricing structure of the production service before signing a contract. Be sure to ask for a detailed breakdown of costs and confirm whether or not there are any hidden fees or charges. Also clarify the payment terms and schedule them upfront to avoid any surprises later on.

Mistake: Rather Than Quality, You Prioritize Cost

Yes – cost is assuredly a crucial factor when choosing a video production services company. But it should not be the singular determining factor. The cheapest option may not always be the best, and it is essential to consider the quality of the work the production company delivers. After all, the video represents your brand – a poorly produced video can do more harm than good.

When selecting a video production service, focus on their portfolio and previous work. Look for examples of videos they have produced for other clients in your industry and evaluate the quality, creativity, and overall impact of the videos. A production company that produces high quality videos may charge a bit more, but the investment is often worth it in the long run.

Mistake: You Didn't Check Out the Production Company’s Capabilities

Another mistake commonly made is that of a failure to assess the capabilities of a video production service. Many businesses assume that all production companies are the same and can produce any type of video. Quite the contrary! Different production businesses specialize in different types of videos, and it is essential to choose one that aligns with your specific needs and requirements.

Take for example the following:

●      Some production companies specialize in animation or motion graphics

●      Others focus on live action or documentary style videos

●      Still others may have experience producing videos for social media

●      Other production businesses may be more experienced in producing TV commercials or corporate videos

Therefore, before you choose a video production service, ask about their areas of expertise and the types of videos they have produced in the past. This will help you assess whether they are the right fit for your project and if they can deliver the quality and style of video you require.

Mistake: Making Assumptions

Never assume! Businesses often make assumptions about the video production process that can lead to misunderstandings and miscommunication. For example:

●      Assuming that the production company will take care of everything – from scripting to editing – without any input from the client.

●      Assuming that the production service will be available to shoot a video on a specific date without confirming availability.

To avoid misplaced assumptions, it is essential to have clear and open communication with the production company. Discuss the details of the project and expectations up front. Make sure everyone is on the same page. Ask questions and seek clarification if anything is unclear or ambiguous.

Mistake: You Didn't Set a Budget

Failure to set a budget can have serious consequences. Without a budget, it's easy to overspend or choose a product service that doesn't meet your needs. Set a budget that's realistic and make sure to communicate it to the production service. This will help ensure you stay within the budget and the production company can deliver a video that meets your needs.

Rely on ZANE Productions For Service Without Mistakes

To help avoid the above stated mistakes, hire the Los Angeles commercial video production company  that consistently creates high quality, state-of-the-art products. Namely, ZANE Productions. Whether you need web videos, branded content, or corporate videos – we are here for you.

We are also the Los Angeles music video production company to go with if your tastes run more toward something appealing on more than just a visual level. There's nothing like music to grab the attention of the public and get your point across!



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